Vision & Mission

Our vision is clear and straightforward: to increase shareholder value by evolving into a globally competitive corporation. This vision is shared by all of Yen Global's people around the globe, whether they are at a desk in Penang, wakeboarding across the lakes of Orlando or strolling in Shoreditch.

To that end, our people adopt the following 5 philosophies with fervour :

  • To listen to our consumers and business partners
  • To emphasize product innovation
  • To build brands
  • To focus on strong analytics and disciplined financial management
  • To build our talented work-force

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